Just getting back from Memphis after attending what will undoubtedly be the most boring bowl game of the year for most folks. If you are not a UCF fan or a MSU fan, you probably fell asleep by the third quarter. We had a group of ten though and managed to have a great time regardless of the score/play.

On the game
We knew going in that Kyle Israel was going to have to play well for us to be able to put it away. Turns out, that was highly prophetic. MSU played almost as poorly, but reigned it in when it mattered most. Congrats to Croom on their turn around this season. 10-3 was the final score, with MSU scoring a touchdown off an interception late in the 4th quarter. That's right. We spent 95% of the game tied at 3-3. Fascinating.

On Kyle's play
Kyle has had a pretty solid senior year. He's a great kid and a hell of a student athlete. I'm thankful for what he has done at UCF and I think he will make a fine ambassador for the program.

However...

This may have been one of the worst first half performances I've ever witnessed (I've already blocked the USF game from my memory). Kyle typically makes great decisions (60% completion rate prior to Saturday), but for whatever reason he tends to get overly excited when facing a 'name' opponent. Telegraphing his throws, missing open receivers all over, passing into tight coverage and over/under throwing balls. This kind of thing plagued us the majority of the game. Three interceptions, two of them being completely poor decisions and completely inexcusable. (That last one was just a great defensive play by MSU. I think he got hit right when he released and it was pretty tight coverage.) One dimensional play isn't going to win a bowl game.

Here's what MSU's Derek Pegues had to say about his interceptions after the game;

He just threw it right to me both times, and I was lucky to catch the ball.

My thoughts exactly.

If I were in GOL's shoes, I would have put in Greco for at least one series after that second interception just to mix it up and see what happens. On the other hand, Bowl games are rewards, and Kyle deserves to play his last game.. It's just... man... I guess the backup QB is always the most popular.

On Torres missing two FG's
He has been automatic all year. People are allowed a bad game. It's unfortunate that his happened to be Saturday night, but he's not to blame for this one. Plus, the momentum argument is simply to hypothetical for me. No doubt the misses hurt though.

On 24k
The SEC homers are trying to play it up as Kevin being shut down. Limited, sure, but If hanging 120 on one of the best rushing defenses in the country is being shutdown, especially with 9 in the box and zero concern for the passing game, then Kevin is truly one hell of a back (keep in mind, McFadden ran for 88 on MSU). I'm not sure what game they were watching but in mine I saw a running back get hit in the backfield and still get positive yardage more often than not. He had a fumble that from our vantage point looked like either a strip or a bad hand off, I couldn't tell but I'm sure the DVR will hold the answer. That many carries with no pass relief and its bound to happen. We also got Kevin involved a bit more in what little passing game we had. I hope we see a lot more of it next year.

On UCF's defense
Outstanding. It helped that MSU was having a terrible offensive game, but still some of the best pass rushing I've seen from the Knights. We still can't seem to handle mobile quarterbacks well, and I think MSU would have been better served giving Dixon a few more touches in the middle. He would have had a much bigger night.

When your offense gives up 4 turnovers, and it's still 3-3 late in the fourth, the defense has done its job. We should be even stronger next year.

On cowbells
Talk about over-hyped. They weren't banned cause they are loud (they really weren't), they're banned because they're f'n stupid. It would seem that MSU fans forget to yell and instead rely on what ultimately sounds like locusts. For weeks all we heard were these jokers talking about cowbells like they were some sort of magic. 55,000 of them and I was completely unimpressed. From the hype you'd have thought my ears would have been bleeding. Not that I'm disappointed, but I'll take a 100% steel constructed stadium any day of the week. Add 20,000 to the top of Brighthouse and it's going to be deadly.

And seriously. Cowbells for bulldogs? And yeah, I know the story about the cow wandering on to the field and beating Ole Miss 80 years ago, but that only makes it seem even more sad.

On MSU fans
Most of the folks we met were mighty fine, but man. The more some of those backwoods frat types drank on Beale, the more I realized how thankful I am not to live in Mississippi. President Eisenhower pushed for the highway system specifically so people there could leave. The smart ones did, the rest started breeding. Then again, Southern Miss fans have never really seemed to bad. Maybe there's just something in the water in Hattiesburg that saves them from Mississippi's burgeoning idiocracy. Either that, or I haven't experienced enough Southern Miss fans.

On Memphis
When we got off the plane, we weren't sure if we should adjust our clocks to central time or to 1988. The sweet smell of charcoal BBQ was immediate and welcomed though and the towns support for the Memphis Tigers was great to see.

I had been warned that Memphis is pretty ghetto. After living in not-so-nice areas of D.C, I didn't really think much of it. I should have. The city has a we'll-rob-your-ass-in-broad-day-light vibe to it. During the game, a couple people in our group had their hotel room broken into through the window and everything was taken. We went out to Silkie's and ran into a friend from DC (an MSU fan). They had some dude come flying into their table, and then somehow or another some girl hit someone they were with. It turned into a little huffy puff and they were looking to press charges. The bouncer told her that it was simply "the manner of the town" and the cops didn't seem to give a shit. Nice.

Basically, the downtown area looks like every last penny was spent on a two block area. The rest of the town looks like a pre-storm 9th ward. Evidently, the apathy towards crime and shit poor behavior is just as bad. It's sad to see a town with such strong history and culture completely accept their crime as simply, as the bouncer put it, the "manner of the town."

It's great to know that whoever wins C-USA is rewarded with such an awesome destination. I think next time we'll try staying in Nashville.

On Silkies...
The same bouncer told me that there were in fact goats there, but they were behind the tents and you couldn't get to them. I didn't see them, and therefore I do not believe that they exist. If any place wasn't worth the cover, it was this joint anyhow. Unless you're meeting someone there (like we were), don't bother.

The best bars seemed to be B.B. Kings and Pat O's. Both are chains, and both are in Orlando. That was really really disappointing. We did see an Elvis impersonator sporting a disgusting male camel toe at club 152 though. That's gotta be worth something. Just not $5 cover.

On Graceland...
Graceland was so fantastically awful and cheesy it's beyond words. The museum of jump suits is now one of my favorite places on Earth. The captions talk about how stylish they were for the time, but Kat accurately pointed out that no one else was wearing such things. They seemed to get more elaborate and eccentric with every pill Elvis popped and you can totally tell when the bedazzler was released.

I really don't mean to keep ripping on Mississippi, but I'd be neglectful if I didn't point out that the MSU fans seemed to be really really into it. It was hard to make it through the mansion with all of their photo taking. I'm pretty sure at least one of them is putting together some sort of Elvis scrapbook to sell on eBay in an attempt to pay for their trip. Sure was a classy place, eh bulldogs? Enjoy your new commemorative plate.

Trip Highlight
For me, it was the food. Ryan arranged for a get together at Central BBQ before the game. The ribs were pretty dang tasty and the pulled pork was top notch. We didn't get to Rendevous, but I'd certainly recommend Central BBQ. On Sunday, we went to Gus's for fried chicken. Probably the best I've ever had. Definitely worth the time if you find yourself in Memphis. Corky's was okay, but I enjoyed Central more.

Anyhow.. It was fun and I value the experience, warts and all. We'll see you again next year, Liberty Bowl ;)

Digital Music
Some of you may know that I'm a fan of Stephen Wolfram. Every since "A New Kind of Science" was published, I've used "rulethirty" on many of the various forums I'm on, in IRC, etc. (which I thought was fairly unique until I just google searched it and find some creepy looking dude using it on a porn network... fantastic..) When I was young, we had a copy of Mathematica. Even though I didn't understand much of its power at the time, it still was a pretty fascinating piece of software. I still don't fully comprehend its power, of course.. but.. I can appreciate it ;)

Anyway.. Marc Andreessen posted something on Stephen Wolfram talking about starting companies. It's a great read, but more interesting was the link at the end to this. Behold, the power of math.

Orlando Magic
The magic are looking good. I know, I know.. "Fool me once.." But for real, we're looking like we got us a squad down here in Orlando. Over the off season, it was really tough to see how it was all going to come together. The billy d thing, the paying rashard 1.4 billion thing, etc. So far so good, and I think SVG was the right man for the coaching position after all.

Billy D was the good looking girl, while SVG is the girl who's good at cooking and cleaning. You just have to decide what you're looking for. Magic fans have been hungry long enough. Cook us a championship Stan!

Okay, okay.. I'll stop.

Kevin Smith
Robbed, as all non-bcs conference athletes usually are, from the doak walker award. 24k told Florida Today that he was planning on coming back for his senior season though, so there's always next year.

We have a more favorable schedule, we're only losing 18 seniors, we have some great talent coming out of of their redshirts, and Conference USA will be just as awful as it was this year. I smell an outside chance of a bcs busting opportunity, with kevin leading the way. Can't wait.

Thanksgiving
We're heading to Ohio this year to spend time with Kat's family. It'll be the second time I've been away for thanksgiving, and my first time in Ohio outside of spring/summer months. Gotta go figure out what box my jacket is in.... ;)

Happy thanksgiving!

Sweet mother pancakes.

LSU and Cal both drop off.

If you aren't convinced that a playoff system is sorely needed in college football yet, something is deeply wrong with you. Let the BCS keep their if-this-were-a-"real"-business-it'd-be-an-illegal-cartel bowl system, just don't use it to determine the national champion. Let the national champion determine the national champion. NCAA 1a football is the only sport in college that doesn't do it. Play out the bowls, take the top 8 teams, and have yourself a few more ball games.

USF throttled, and I mean, throttled UCF yesterday. We've said it all year long around these parts, stop Kevin Smith and you've stopped the 1 dimensional knights. After the 64-12 whooping, someone asked me what I feel about the series -- I feel the exact same way I felt the other day. I'll take my medicine year in and year out, I thoroughly believe that its a good thing for "Orlampa." Heck, look at the UF/FSU series -- Florida dominates it 30-19. Most of FSU's wins probably come in the last 10-15 games. It takes awhile.

And I'll go ahead and attack this now. USF fan's are rightfully upset with so many people questioning their top 5 ranking. Let me explain why people are having trouble with it though.. USF is filled with 2 and 3 star talent. A few four stars, and a five star in Alabama-drop-out Mike Ford. Teams like LSU? All four and five stars. I'm not sure there is a legit blue chip anywhere on the sidelines for USF. A team like Oklahoma is bigger, stronger and maybe faster than USF. At least, on paper. The argument is either Leavitt is just that awesome, the Big East is just that lame, or the stars are just aligning perfectly for the Bulls. Or PCP. I mean.. It worked in Miami. Also, you can't under estimate Matt "Don't Poke Me, Bro" Grothe... Who knows though, and with the way this season is going... anything seems possible.

Ohio State is on a roll. Looking at the Big10, I don't see anything in their way. Then again, every time I try to predict who will run the table, they lose. Sooo.. Whatever. This season is getting ridiculous. Go bucks?

Anyone else watch the Hawaii shootout friday night? I'm not sure beating San Jose in overtime qualifies someone for a Top 20 ranking, but man.. that kid can throw.

Louisville drops Cincy. The Cincy vs. USF game should be an interesting one.

Auburn beats Arkansas 9-7. Nine to Seven. 3+0+0+6 = 9, 0+0+0+7 = 7. I'm bored just typing it.

East Carolina beat UTEP to screw UCF out of any CUSA consolation prize. Meanwhile, Marshall's working on a perfect losing season. We are... Horrible. Middle Tennessee, a powerhouse in the south, demolished Memphis. Man, CUSA football sure is impressive... :\

Oh my god! Stanford lost!!! .....Wait.

We had another record setting month over at Emurse.com. Traffic was up something fierce, largely from various SEO improvements (all of the new traffic was organic, no paid links/ads/whatever)

I really think it was the result of ongoing work throughout the first quarter. April was big, but if you zoom out and measure from say, February, its been astounding. We're looking at 200% growth easy. Combine these improvements with the new look we launched a couple weeks back (mike is the man), and we get the month of April.

As far as accomplishing the objectives we laid out at the start of the year, we changed gears a little bit in late February. We started assembling the pieces to the "new" emurse project and realized that a complete I.A. overhaul was in order. Our focus then became the new look and feel, and it has really paid off in spades. Our conversions are up, we're all buzzing with excitement, and really, we just look much more like we ought to now. Sometimes it helps to stay flexible and responsive I guess ;)

We're focused on getting back to some of these shelved things now, though we've decided to break apart some of the components and bolt a few of the features on independently. This lets us easily test out the concept (much like we're doing with contact manager on network). It's a lot easier to get a solid idea of how something will play out once you can measure, tweak and change based on the responses. It's kind of like having a beta, but a bit more effective in that they are completely usable features on their own. (less about bug testing).

We'll probably contact our beta list about participating in a limited trial first though, so stay tuned. Also, drop me a line if you would like to be considered.

Recent Emurse Blog Posts:

• Phone Interview Tips
• New Resume Design
  

Another quality link sent to me by Gavin.

General

Traffic increases continue to impress us. March 2007 was the highest traffic month in our history, eclipsing our initial launch numbers when we were all over the web. March also set the bar for revenue in all categories.

Development

Some of the things we thought would be priorities this quarter have been delayed until next. We're getting better and better at understanding our metrics, and really think we can improve a few things before releasing all the new features. Changing our internal design (signed in users) helped improve things greatly, we're expecting even more success with the next couple of changes.

Currently Around the Web

• Sean Lavelle tries his hand at building up his online persona, starting with Emurse. Word on the street is that we are now Nadine's #1 search result after an initial rocky start. I'm positive Sean will have great success right away though!
  

If there were a blog post equivalent of the chris rock mic drop, this would be it. We had an absolute blast out here in Austin, Tx.

Much love to all our old friends and even more love to our new friends (our old ones will understand, they're not the jealous type)

I have a fat stack of business cards I will be e-mailing this week to touch base, if for whatever reason you didn't have a card on you, and you don't hear from me, by all means -- shoot me an e-mail at alex at emurse.com.